How it works

The ladder

One digital billboard. One brand on the face at a time. Price starts at $1 and climbs $1 every time someone claims or bumps.

1. 1

   The board has a public price

   The price is always on the board. Whoever is live owns the face until the next claim or bump.

2. 2

   You only design the face

   Text, images, stickers, draw, and Grok Imagine. Worlds behind the board are platform-owned and rotate. Advertisers never pick the sky.

3. 3

   Lock and go live

   The face is flattened and published. Click-through goes to the URL you set. Next price goes up by $1.

4. 4

   Bump

   If someone takes the board, you can bump back by paying the difference between the current price and what you originally paid. Bumps also raise the ladder by $1.

5. 5

   Hall of Fame

   Every claim and bump is numbered — creative, amount paid, and when it went live.

6. 6

   The club pot

   After fees, about 20% of each listing accrues to faces already in the Hall. Founding list 2× only if they paid to list. Leave an email when you claim if you want that face in the pot. No email, still live, not paid. Credit sits on the face. We email a short-lived claim link in batches — every 100 listings, or when a face clears a threshold. The link is how you attach payout details. It does not move the board. Lost inbox and lost receipt means the credit stays unclaimed. After 12 months, unclaimed credit may go to the club grant. No token. No pay-per-download.

7. 7

   Worlds

   We move the billboard through locations around the planet. You design the ad; we move the board.