Ridiculous Corporation Limited

Brand

One face. One brand. $1, then +$1. The mark is a glitched B — a billboard that won’t sit still. Dark is home. Light is the inverse. The RGB fringe is not decoration; it is the signal.

The mark

Custom B. White body, CMY/RGB chromatic fringe. Never redraw it, never replace it with a font B. The glitch is part of the drawing — cyan left, magenta/yellow in the counters.

Primary — void

Inverse — paper

Mono white — embroidery, laser, fax

Mono black — on paper

Lockups

Wordmark is always BILLBOARD.WTF, full caps, wide tracking. Never “Billboard” alone. Never drop the .wtf.

Stacked — posters, splash, merch

Stacked — light

Horizontal — headers, email, nav bars

Horizontal — light

Compact — avatars, tight UI

Wordmark only — when the mark already appeared

Wordmark — light

Colour

Void and paper do the work. Cyan, magenta and yellow live in the mark and in the tetris well. Do not build buttons or nav in those three.

Void

#0A0A0A

Primary ground. Site, posters, the night.

Paper

#FAFAFA

Light ground. Print, invoices, decks.

Ink

#141414

Type on paper.

Mist

#EBEBEB

Type on void.

Cyan

#00E8F0

Glitch + the well. Never UI chrome.

Magenta

#F00080

Glitch + the well.

Yellow

#F0E000

Glitch + the well. Paper squares count as K-light.

03b

The well

CMYK tetrominoes on void. Studio arrival, social grounds, merch, decks. Hang the stack off the right edge. Left stays empty for type or the B. Do not put the well on the live board as default content — that face is for whoever paid.

Full face — type left, well right

Well only — crop / overlay

Square 1080 — X, IG

Banner ground 1500×500 — lockup goes on the void

Type

Wordmark / UI caps

Billboard.wtf

Space Grotesk. Always uppercase. Tracking 0.42em. The site already loads it.

Display / the face

19:18:48

Anton. Black on the white face. Countdown, headlines, the shout. Not for body copy.

Body

Geist / system UI. Short sentences. No pioneer, no demo, no “we’re a platform.”

Voice

Literal. One board. Pay to be on it. Next person pays more. Hello@bohobond.com for takedown.

Clear space

Keep a gutter around the mark equal to the width of the B’s stem. Minimum digital size: 32px. Below that, use the mono mark. Do not use the glitch mark as a 16px favicon — the fringe collapses.

App / favicon 512

Rounded app icon

32px — mono-ish at this size, still void

Don’t

Don’t recolour the fringe.
Don’t outline, drop-shadow, or bevel the B.
Don’t rotate, skew, or stretch.
Don’t put the glitch mark on a busy photo without a void or paper plate.
Don’t set the wordmark in Anton or a script.
Don’t lock the B to “Billboard” without .wtf.
Don’t animate the glitch unless the motion is a 2–3 frame RGB offset. No rainbow cycle.
Don’t put the logo on the live board face as default content. The face is for whoever paid.

Applications

OG / link card — 1200×630

X banner — 1500×500

Social square — 1080×1080

Files live in /public/brand/. Right-click any frame to save. Transparent marks: mark-dark-transparent.png, mark-light-transparent.png.

billboard.wtf · Operator: Ridiculous Corporation Limited