Ridiculous Corporation Limited

Brand

One face. One brand. $1, then +$1. The mark is a glitched B — a billboard that won’t sit still. Dark is home. Light is the inverse. The RGB fringe is not decoration; it is the signal.

The mark

Custom B. White body, CMY/RGB chromatic fringe. Never redraw it, never replace it with a font B. The glitch is part of the drawing — cyan left, magenta/yellow in the counters.

Primary — void

Inverse — paper

Mono white — embroidery, laser, fax

Mono black — on paper

Lockups

Wordmark is always BILLBOARD.WTF, full caps, wide tracking. Never “Billboard” alone. Never drop the .wtf.

Stacked — posters, splash, merch

Stacked — light

Horizontal — headers, email, nav bars

Horizontal — light

Compact — avatars, tight UI

Wordmark only — when the mark already appeared

Wordmark — light

Colour

Void and paper do the work. Cyan, magenta and yellow live only inside the mark. Do not build UI chrome in those three.

Void

#0A0A0A

Primary ground. Site, posters, the night.

Paper

#FAFAFA

Light ground. Print, invoices, decks.

Ink

#141414

Type on paper.

Mist

#EBEBEB

Type on void.

Cyan

#00E8F0

Glitch only. Never fill a box with it.

Magenta

#F00080

Glitch only.

Yellow

#F0E000

Glitch only.

Type

Wordmark / UI caps

Billboard.wtf

Space Grotesk. Always uppercase. Tracking 0.42em. The site already loads it.

Display / the face

19:18:48

Anton. Black on the white face. Countdown, headlines, the shout. Not for body copy.

Body

Geist / system UI. Short sentences. No pioneer, no demo, no “we’re a platform.”

Voice

Literal. One board. Pay to be on it. Next person pays more. Hello@bohobond.com for takedown.

Clear space

Keep a gutter around the mark equal to the width of the B’s stem. Minimum digital size: 32px. Below that, use the mono mark. Do not use the glitch mark as a 16px favicon — the fringe collapses.

App / favicon 512

Rounded app icon

32px — mono-ish at this size, still void

Don’t

Don’t recolour the fringe.
Don’t outline, drop-shadow, or bevel the B.
Don’t rotate, skew, or stretch.
Don’t put the glitch mark on a busy photo without a void or paper plate.
Don’t set the wordmark in Anton or a script.
Don’t lock the B to “Billboard” without .wtf.
Don’t animate the glitch unless the motion is a 2–3 frame RGB offset. No rainbow cycle.
Don’t put the logo on the live board face as default content. The face is for whoever paid.

Applications

OG / link card — 1200×630

X banner — 1500×500

Social square — 1080×1080

Files live in /public/brand/. Right-click any frame to save. Transparent marks: mark-dark-transparent.png, mark-light-transparent.png.

billboard.wtf · Operator: Ridiculous Corporation Limited