One board. One brand. $1, then +$1.

billboard.wtf is a public digital billboard. One brand occupies the white face at a time. You claim the current price, design the face, lock it, and go live. The next claim costs one dollar more. Previous owners can bump back by paying the difference. Everything is numbered in the Hall of Fame.

You design the ad. We move the board through worlds you don’t pick. The face is yours; the sky is not.

The product is billboard.wtf. bohobond is the public persona. The legal entity is Ridiculous Corporation Limited (England and Wales, company number 16493949, VAT GB505185017).